Gippsland Plains Rail Trail Cyclists riding in Maffra Macalister Wetland Reserve

Discover Maffra

Just north of Sale, Maffra offers a warm village feel and base to explore the gorgeous surrounds. Idyllic countryside stretches effortlessly as far as the eye can see, and whispers of high country adventure are carried on the wind.

Maffra Winery vineyard with close up of leaves and tree in the background

Macalister River Regional Park Maffra aerial photo of wooden bridge over river

Vines on Avon Winery Maffra customers outside at picnic tables under umbrellas

Things to do in Maffra

Maffra Court House front of the building with tree

Take a soulful wander past the town’s cafes, gift and boutique clothing stores, lavished with the kind of heritage shop-fronts that never go out of vogue.

The town’s history is tied to the sugar beet industry of the early 1900s, and you can step inside the Sugar Beet Museum, in the former weighbridge and office of the former sugar beet factory.

The Gippsland Vehicle Collection is housed inside the a former vegetable dehydration factory. Featuring an ever-changing display of interesting and vintage cars and memorabilia, this quirky museum is on the map for auto enthusiasts and car clubs.

There's also a rare mineral and gem display when you pop into the Visitor Information Centre.

Get your next art fix from the Maffra Exhibition Space, supporting local Gippsland artists and a host of exhibitions. Down the road, the artist-run Briagolong Art Gallery showcases contemporary works.

Take a picnic or enjoy a barbecue at the Macalister River Park with playground and walking tracks around the serene river.

Maffra restaurants & cafes

Maffra’s Coffee House 138 does epic burgers and delicious breakfasts, while The Beet Baristas have your afternoon pick-me-up covered and The Food Store specialises in gourmet woodfired pizza.

Treat yourself to handpicked berries and some bubbles, or fresh strawberry ice cream at The Berry Dairy, located just out of Maffra (open Nov - April).

Take your pick of two dining experiences at Maffco Brewery & Distillery – their relaxed Beer Hall offers everything from hearty pub classics to innovative, beer-infused dishes, while TUCKA restaurant offers a more refined dining experience, sourced from local farmers.

Check out Maffra Community Sports Club - where hearty meals, live tunes, and warm country hospitality combine to support local sporting and community clubs.

A short drive (or cycle) out of town, the Tinamba Hotel is an award-wining destination restaurant with a fresh take on traditional pub fare. The meals are extraordinary, celebrating locally sourced beef, lamb and seafood alongside fresh Gippsland veg.

A hop-skip-and-jump away you’ll find Glenmaggie Wines brand new cellar door restaurant, whose delicious meals and platters showcase produce from surrounding farms. Meanwhile, wood-fired pizza and local produce platters at Blue Gables Vineyard are just perfect for a lazy afternoon at the winery.

Travel 15 minutes along to Mt Moornapa Wines, near Briagolong. Wine tastings are conducted in their unique underground cellar, which is the perfect temperature for wine storage and ideal for an intimate tasting experience. Feel free to linger with a glass of your chosen wine to soak up magnificent mountain views through the cellar’s huge wooden doors.