How we market the region

Our Brand

We market the region under the All Kinds of Wonder brand to encourage people to visit more, stay longer and spend more.

Always-on Channels

Website, social media, public relations and promotional email are our always-on channels to market the region.

Marketing Activity

Marketing Gippsland in 2026 includes brand ads, targeted campaigns, digital channels, PR, capability building and commissionable programs.

Gippsland in Print

We produce a number of printed guides to help visitors understand the many ways to travel through Gippsland.

International Marketing

Our program to reach key international markets. Internationally-active businesses can participate in activities at a highly subsidised rate.

Business Events Gippsland

Business Events Gippsland showcases the region as a unique corporate, sporting and exhibition destination.