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Udder Hoe The Sticks couple walking into deli in Kilcunda

Always-on Channels

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  3. Marketing
  5. How We Market the Region
  7. Always-on Channels

Owned and earned channels

  • Visitgippsland.com.au: The key call to action for all our marketing activity, with over 1m page views annually. The website inspires travel to Gippsland and allows users to research and plan their trip.
  • Social media: We manage Facebook (57k followers) and Instagram (52k followers) to regularly communicate with an audience interested in travel to Gippsland and to keep the region top of mind.
  • Public relations: We host about 30 media visits each year and combined with the work of other agencies, we deliver approximately $20m media value in travel articles
  • Promotional email: We send monthly emails to our database of 52k who are interested in receiving travel inspiration from us.

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