Our Brand
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- Our Brand
Our marketing objective is to generate visitor demand and unite Gippsland under the All Kinds of Wonder brand.
We market the region under the All Kinds of Wonder brand to encourage people to visit more, stay longer and spend more. We run dedicated marketing campaigns through our digital channels.
You can find out more about our marketing goals in our Strategic Plan 2024-27.
Our brand
GIPPS 'ALL KINDS OF WONDER' LAND
Destination Gippsland initiated a refreshed brand in 2019.
All Kinds of Wonder highlights Gippsland’s points of difference: diverse natural experiences (glistening lakes, dramatic coastline, snowy peaks and emerald rainforests); and the unique and surprising (a hidden gold mining town, a beach that’s ninety miles long, a festival that celebrates potatoes). AKOW celebrates all the unique things that make Gippsland… well, Gippsland.
The brand provides an opportunity for Gippsland to represent itself as a diverse region of incredible natural beauty, providing authentic and local experiences from nature, to food and wine experiences, as well as cultural and event tourism.
