International Marketing

STEP 1: ASSESS THE VALUE

Find out if your business is ready to work with the travel trade, by speaking with Destination Gippsland in the first instance.

The Australian Tourism Export Council (ATEC) in partnership with Tourism Australia also provide an excellent introductory guide to inbound tourism in Australia.

The toolkit contains advice on how to:

• understand the travel distribution system and its rate structure
• Research international markets to establish who will use your products
• Recognise the different travel styles of inbound travellers
• Develop a marketing plan to target international visitors through a range of mediums and distribution channels

To view details of their program please click here.

STEP 2: SIGN UP TO A MEMBERSHIP WITH SYDNEY-MELBOURNE TOURING

If you are working with the travel trade, Sydney-Melbourne Touring are your on-the-road sales team, providing sales representation with the travel trade. To find out more visit: https://www.sydneymelbournetouring.com/

The team at Sydney-Melbourne Touring travel into international markets to meet with the travel trade so you don’t have to.

STEP 3: DISTRIBUTE YOUR RATES

Work with key Inbound Tour Operators (ITOs) via Destination Gippsland and Sydney Melbourne Touring to provide your rates to trade.

STEP 4: PARTICIPATE IN DESTINATION GIPPSLAND'S INTERNATIONAL MARKETING PROGRAM

Keep Destination Gippsland informed of your activity so we can update the travel trade when we are in-market or attending the annual Australian Tourism Exchange (ATE) on your behalf.