News Crafting Excellence by Good Land Brewing Co.

Whether your palate craves a light crispness, extra maltiness, or a triple hop sensation, Good Land Brewing Co. promises a diverse selection.

Where some see a mere beverage, craft beer enthusiasts discern an art form. A seasoned brewer with a global perspective, Jimmy Krekelberg honed his brewing craft in the northern hemisphere, gaining invaluable experience at Stewart Brewing in Edinburgh and De Molen in the Netherlands. He returned to Gippsland with a mission and opened Good Land Brewing Co. in Traralgon in 2021, marking the culmination of his ambition.

With a background in mechanical engineering and a hands-on understanding of small-scale and automated brewing processes, Jimmy brought a wealth of knowledge to this new venture. “Not many brewers around here age beer in barrels,” says Jimmy. “We have whiskey and rum barrels from Melbourne and Sydney, and recently we imported tequila barrels from Mexico.”

Jimmy explains, “We’re not boutiquey or fancy, it’s just good beer.”

Locals rallied behind the Krekelberg brothers – Jimmy and Jesse – and the brewery's core range earned a steadfast local following. Their influence now extends well beyond Gippsland, with beers on tap in various venues and a notable wholesale trade. They’ve also ventured into international markets, exporting to Japan and New Zealand.

Sourcing malt from small family-owned craft malt facilities, Good Land Brewing Co. can drill down to specific grain and malting profiles. “We can request grain from irrigated or non-irrigated paddocks; specific roast types to match our needs. Each batch is fully traceable,” explains Jimmy. Committed to reducing their environmental impact, the spent grain is sent to a farmer in Flynn, where it makes easily digestible feed for cattle.

Beyond the taps, Good Land Brewing Co.'s spacious venue is a hotspot for events and casual catch ups, offering ample space to savour craft brews alongside a menu of tasty bar snacks.

As Good Land Brewing Co. make their mark, it's clear that Gippsland has positioned itself as a notable craft beer destination for those seeking the perfect blend of craftsmanship, innovation, and community spirit.