Gippsland Industry Update 5 August 2026

Join Destination Gippsland for the first in a series of practical tourism industry workshops that will be held across Gippsland this year. This is a great opportunity to come together with fellow tourism and hospitality operators, hear the latest industry trends and insights, and connect with the Destination Gippsland team.

The workshops will cover:
• How Gippsland’s tourism sector is performing: Visitor trends, market insights and industry updates
• How to generate PR and stories about your town or business: Working with media and influencers
• How to get into the international market: Understanding and accessing the travel trade
• How AI is being used in tourism: examples of how Destination Gippsland uses AI to promote Gippsland
• Local business case studies and industry Q&A

Tuesday 13 October in Lakes Entrance, 12:00pm - 3:00pm register here.

Wednesday 14 October in Mallacoota, 11:00am - 2:00pm register here.

Wednesday 28 October in Yarram, 10:00am - 1:00pm register here.

Wednesday 28 October in Maffra, 4:00pm - 7:00pm register here.

Join Destination Gippsland, Visit Victoria and Tourism Australia to learn how you can be part of the biggest growth market in tourism – International.

After attending this workshop, you’ll understand:

• The potential of the International market, and the growth that we’re expecting
• How to engage with this market – why it works the way it does
• How to adjust your rates and conditions to give you the greatest chance of international exposure
• How to work with partners to leverage their involvement in this space
• The quick wins that working with OTAs can deliver
• How to work with Visit Victoria, Destination Gippsland and Sydney Melbourne Touring to maximise your exposure internationally
• How to leverage Visit Victoria’s resources to create the best opportunities for success

Wednesday 19 August in Bairnsdale - Quest Bairnsdale, 11:30am - 3:00pm, register here.

Thursday 20 August in Inverloch - RACV Inverloch Resort, 11:30am - 3:00pm, register here.

The Ken Hore Tourism Mentoring Program participants recently explored South Gippsland on a famil, beginning in Fish Creek and finishing the day in Meeniyan. Along the way, the group heard from the Fish Creek Tea Cosy Festival, Gurneys Cider, Trulli and Great Southern Ride, gaining valuable insights into regional tourism, collaboration and creating memorable visitor experiences.

A big thank you to all the businesses and volunteers who generously shared their time, knowledge and passion with our emerging tourism leaders.