Gippsland Industry Update 10 December 2025

I would like to thank everyone for the work you do in the Gippsland visitor economy. From owning businesses, providing experiences to visitors, contributing to committees, managing public land, co-ordinating local government services, communicating the wonders of our region, delivering incredible events and everything in between, it has been another productive, challenging and successful year. On behalf of the Board led by Jan Fitzgerald and our outstanding team, I’d like to wish everyone a Merry Christmas, Happy New Year and busy summer.

Terry Robinson, CEO Destination Gippsland

Destination Gippsland is pleased to confirm the re-election of Jan Fitzgerald as Board Chair following the Annual General Meeting held recently at the Drouin Golf Club. Neil Plumridge will continue as Deputy Chair and Chair of the Audit, Finance, Governance and Risk Committee. Andrew Clark was appointed Chair of the Remuneration and Nomination Committee. Michelle Nicholson GAICD was also re-appointed for a new term as a Board Director.

On her reappointment, Jan commented, “I am honoured to have been elected Chair by the Board for a fourth year. My commitment is always to support the wonderful businesses who comprise the Visitor Economy of Gippsland; I look forward to continuing to champion the growth of tourism in Gippsland for another year."

Congratulations to all the incredible Gippsland businesses recognised at the Victorian Tourism Awards gala ceremony.

Harman Wines took out gold in the Tourism Wineries, Distilleries & Breweries category, their second consecutive win!

The Berry Dairy won silver for Excellence in Food Tourism.

The Ken Hore Tourism Mentoring Program was awarded silver in Tourism Education and Training.

Boat Harbour Jetty B&B received bronze in the Hosted Accommodation category.

A huge congratulations also to finalists Wanderer Adventures and Lardner Park. What an outstanding achievement for Gippsland tourism!

Destination Gippsland have commenced ad sales for the next edition of the Gippsland Official Touring Map. The Official Touring Map is produced on a biennial basis, with a print run of 40 thousand. The map will be distributed throughout the visitor information centres in Gippsland, Melbourne City, regional Victoria and into southern NSW. The map is also distributed throughout Melbourne through 4 and 5 star hotels and high traffic tourism locations via our brochure distribution partner.

We target all visitors who are self-driving in Gippsland; domestic self-drive Melburnians, intrastate and interstate, 4WD’ers and international self-drive audiences looking at completing the Sydney-Melbourne touring route.

View the current map here.

If you are interested in purchasing an ad, please reach out to Alison by 19 December -contact@destinationgippsland.com.au