Gippsland Regional Events Strategy

The Gippsland Regional Events Strategy 2020-2025 presents a transformational model that will position Gippsland to lead the way as a competitive regional and major events destination in Victoria and Australia.

The Gippsland Regional Events Strategy is a joint project of Destination Gippsland and Gippsland’s six local government authorities: Bass Coast Shire Council, Baw Baw Shire Council, East Gippsland Shire Council, Latrobe City Council, South Gippsland Shire Council and Wellington Shire Council and the Latrobe Valley Authority in collaboration with event stakeholders across the region and state.

The Strategy is a priority project of the Gippsland Destination Management Plan and was funded by the Victorian State Government through the Latrobe Valley Authority, as part of the Latrobe Valley Visitor Economy Events and Marketing project.